Why Attractive Web Design is Important?
The world is evolving; there has never been a critical time for fine web design. Especially when we find ourselves in this pandemic. Strong brand and attractive web design have always been an important part of successful digital marketing. But now, businesses are forced to explore different techniques to reach more audiences. As a result, we figure out how important good web design is.
According to Google, it takes 50 milliseconds to create the first impression of the website. And that impression has a ripple effect on the marketing efforts. A strong and attractive web design can set a great first impression on the visitors. As people prefer a beautifully designed website over plain and simple. To build a robust website, you need to understand the importance of good web design.
On this page, we have discussed why design is important. And enlisted some must-have elements of the website. These are:
1- First impression
As we know, the first impression is the last impression. Visitors assess aesthetics and make conclusions fast about a site. Therefore, you want to make it count. When a user lands on the site, attractive web design encourages them to stick around. If the site looks appealing, offers bright colors, and is well-organized. It’s welcoming visitors and converting them into loyal customers. Think, if the site is outdated and has extremely confusing navigation, then why would anyone be inclined to continue browsing?
The website acts as a storefront building. When you walk into an amazing store with great staff and an organized system. Then you are able to make a purchase. But, on the other hand, if you walked into the store with dim lights and an unorganized procedure. Then you certainly want to get out. A website’s design can make customers feel all the same feelings and generate very similar results.
First impressions are crucial. Therefore, when a potential customer visits your site, you need to offer professional web pages with an appealing design. In order to convince them to stay on the page and learn about your offerings. Moreover, according to a survey of web design services, “38% of users will stop engaging with a website if the design is unattractive”.
2- Build trust in the brand
Along with the first impression, a well-designed and attractive web design builds users’ trust towards your business. Having engaging visuals considering user experience is the easiest method to build trust within your audience.
If a site looks outdated and isn’t easy to follow, you will surely lose the customer’s trust. And you can miss the chance to convert a user into a paying customer. Thus simple and attractive web design goes a long way. As it reflects an open and transparent brand. Moreover, call to action, clear heading, and buttons are important elements of web design. It guides a user through the site that makes them feel special. And it enhances the user experience that can build and enhance trust.
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3- Bolster SEO campaigns
Recently, Google has announced an update on search engine ranking. It will have an impact on the website’s ranking position in the search engines. The announcement declared the “Core Web Vitals” of a webpage as a ranking factor. There are important SEO factors for search engine optimization that you need to consider. But now Google is acknowledging 3 important metrics that you can’t overlook.
- Largest Contentful Paint (LCP)– the time it takes for a page’s content to load
- First Input Delay (FID)– the time it takes for a page to become interactive
- Cumulative Layout Shift (CLS) – the amount of unexpected layout shifts of visual content on a page
It seems challenging but could be improved with a well-planned and attractive web design. These Core Web Vitals are user-centered. It indicates that Google wants us to put user experience first when it comes to content.
To improve user experience, you need to update modern web design. Consider website speed optimization, add compressed images and design a responsive website. These are the elements Google looks at top-ranking pages. Therefore, you need to capitalize on improving these factors.
Additional factors that impact website design and contribute to SEO efforts. It includes:
- Time On Page – how long a user spends on a page
- Bounce Rate – the rate at which a user lands on a page and does not interact with it and leaves
- Conversion Rate – the percentage of users who visit the site and convert
These metrics are important as they measure and track a website’s performance. With SEO campaigns, keywords and phrases are used to bring users to a webpage. Then these metrics are used to measure the efficiency of the webpage.
If the page is pleasing and easy to use with engaging content, users will prefer to stay on a page rather than leave. Spending more on the page will encourage them to convert.
4- Standout from competitors
Having a dynamic and thoughtful design is integral. Therefore, you need to have a responsive design. A design that can change and alter its appearance according to the size of the screen. It makes you stand out from the competitors. Consistent usage of fonts, colors, and layouts make your design stand out in the crowd. Besides, it surpasses the competitors and demonstrates professionalism.
Look around the big names in the industry? You can’t compete with them directly. But you can inspire them to create something new and innovative. Moreover, you can search online about the latest trends and technology to stay updated. By following this, you can increase the chance of conversions and rate for business growth and development.
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5- Conversions
Good web design guides the lead and tells them where you want them to look. You can draw the audience’s attention through your design to special offers. Moreover, you can highlight calls to action and help users identify buttons and clickable elements. All these factors can drive users to take the actions they want. Therefore, developing an attractive web design is integral for business.
6- Usability
The design creates a huge impact on visitors. It helps them to find things that they are looking for. According to research, 86% of visitors want to see product or service information. And around 65% look for contact information, and 52% seek an About page for business. Therefore, a good web design is important to provide a better user experience.
7- Consistency
In order to build the business, you need to build up your brand. You want to raise your brand awareness, so they choose you when they are ready to convert. Therefore, a strong and attractive web design is important.
You need to maintain consistency throughout the design. The fonts, colors, style, layouts, and other elements need to be consistent on every website page. Choosing a different design will make your site look unorganized and unprofessional. Besides, it makes it difficult to build brand recognition. The audience won’t understand how to connect or associate with your brand.
On the other hand, if your website isn’t consistent, the bounce rate will increase. People will prefer websites that look more professional and attractive. Therefore, consistency is the key to the success of the website. It keeps leads longer on the site. That increases the chance of converting.
Wrapping up
The attractive web design plays an important role in an online marketing campaign’s success. If you want to drive the best results for your business, then consider investing in web designing. Website Valley is a digital marketing company that offers web design and development services.
